As a key component of your career planning and employment preparation, social media can be a helpful tool for exploring careers and connecting with professionals in the field. Here are some helpful strategies to consider when using social media:
1. Consider your Online Presence
• 65% of hiring managers Google job candidates as part of the initial screening process
What this mean is that you are almost guaranteed that at some point during your job search, your online image will be assessed. What a potential employer finds may make or break their decision to hire you.
2. Evaluate your Online Presence
The best way to evaluate your online presence is to Google yourself…often (also try Bing, DuckDuckgo, Yahoo and other popular search engines). Review what you find and ask yourself the following questions -
If you are in doubt about what your online information is saying about you, consult with a professional in your desired industry or a Career Consultant at the Laurier Career Centre.
3. Monitor your Online Presence
One of the first things you can do to manage your online presence is to review and adjust your privacy settings on an ongoing basis. Social Media experts recommend that for dynamic sites like Facebook you will want to monitor your settings at least on a monthly basis. You will also want to edit or remove those elements (e.g. pictures, videos, comments, associates etc.) that do not contribute positively to your desired professional image.
4. Enhance your Online Presence
One of the best ways for enhancing your online presence is establishing a search engine optimized professional profile on a respected professional networking site such as like LinkedIn. As you engage in searches and activities on this website, it will become one of the first websites that an employer sees when they Google your name.
Other professional image-enhancing online activities include developing and maintaining a personal website or blog, joining field-related online networks and discussion groups. You may also choose to upload publications, conference presentations, articles and other professional artifacts to various web locations. For example, LinkedIn allows you to upload rich formatted documents to display your work.
LinkedIn has created a number of "quick tip" sheets and video tutorials designed exclusively for University Students who are new to LinkedIn or who are interested in using their site to support your job search and networking efforts.
Unfamiliar with LinkedIn? Watch this quick overview.
Ready to create your professional LinkedIn Profile? After previewing the profile related "how to" tip sheets and tutorials you can click here to create a profile.
Are you a current Laurier student or alumni? Join the Laurier Career Centre group on LinkedIn to follow discussions, post questions, get career advice and interact with Laurier Career Centre staff.
Looking for timely career information or insights from other Laurier students? Want quick tips and information relevant to your real-time needs? Follow our student bloggers who will share with you their experiences with job searching and career development.