Communication Studies - A Career Overview

It is important to understand that employers hire people, not degrees. The skills and knowledge you develop as a result of your education, as well as in your work and community activities, have the greatest impact on hiring decisions. Listed below are some specific knowledge and transferable skills you will acquire as a result of your university education and your focus on Communication Studies.

Specific Knowledge Skills

  • Enhanced knowledge of media communications methods, tools, components and sources
  • Well-developed skills in debating, negotiating, persuading and presenting ideas and information
  • An understanding of how the use of language and images can shape and influence perception
  • The ability to analyze, interpret and accurately convey information to groups or individuals
  • Skills in listening, clarifying, questioning, reasoning and responding
  • Ability to interact and communicate effectively with people from varying backgrounds
  • The ability to research, synthesize and select key information for specific purposes
  • Skills in managing and organizing information for groups and mass communications

Valuable Transferable Skills

Information-gathering and Communication Skills

  • The skills required to identify and access a wide range of relevant information and resources
  • The ability to compile and organize facts and information and to comprehend and apply new and/or unfamiliar information to different situations and settings
  • Skills in preparing interesting, creative and informative presentations which target diverse audiences
  • The ability to develop attractive/effective reports, presentations and materials using current technology

Thinking, Planning and Organizational Skills

  • The ability to learn, understand and interpret information and apply knowledge to new situations
  • The ability to set priorities, meet deadlines and effectively plan/manage time, data and resources
  • Problem-solving skills and the ability to make well-reasoned decisions, think creatively and search for, identify and consider all sides of an issue
  • Skills to effectively analyze and interpret a wide range of information and data to discuss, support and/or reject ideas, opinions, reports, theories and proposals

Teamwork and Management Skills

  • Skills enabling you to work effectively as part of a team by identifying your role and contributing, through leading, teaching, motivating and/or encouraging others, to the success of the team
  • An understanding of how to successfully identify, plan and contribute to the goals of a project
  • The ability to oversee, supervise and/or contribute to a project from beginning to end including determining outcomes, planning details, making decisions, assigning roles and completing task

Career Options (Samples Only. Additional education, training or experience may be required.)

Account Executive
Advertising Executive
Advertising Planner/Buyer
Business Consultant
Campaign/Election Officer
Claims Adjuster/Underwriter
Community Relations
Community Worker
Corporate Communications
Corporate Trainer
Cruise Director
Event Planner
Flight Attendant
Hospitality Manager
Human Resources
Image Consultant
Layout Designer
Loan/Mortgage Officer
Management Trainee
Market Research Analyst
Marketing Representative
Media Analyst/Researcher
Media Relations
Outreach Worker/Co-ordinator
Photo Editor
Production Assistant
Programmer (Media)
Project Co-ordinator
Public Affairs Specialist
Public Information Officer
Public Relations Director
Public Relations Representative
Real Estate/Insurance Sales
Recreation Co-ordinator
Sales/Marketing Manager
Sound Technician
Speaking Coach
Speech Therapist
Speech Writer
Technical Writer
Tourism Consultant
Trade Show Representative
TV/Film Director/Producer
Visual Merchandiser
Volunteer Co-ordinator
Website Developer

Potential Employers

Advertising Agencies
Chambers of Commerce
Convention Centres
Educational Institutions
Hospitality Industry
Internet-based Companies
Marketing Firms or Departments
Non-Profit Organizations
Political Parties
Public Relations Firms
Publishing Companies
Real Estate Companies


International Association of Business Communicators - or
Canadian Public Relations Society -
Canadian Marketing Association
The Canadian Association of Journalists
Society for Technical Communication
Canadian Journal of Communication

Are you interested in learning first hand about the careers our alumni have successfully pursued? Connect with Laurier alumni through the Alumni Sharing Knowledge (ASK) program. Participating alumni represent a variety of disciplines, careers and industries.

In addition, the Career Centre has compiled Career Profiles from Laurier alumni. Read about their career paths and how their experiences have led them to their current roles.

This resource is available at the Career Resource Centre.

© 2019 Wilfrid Laurier University - Orbis Career / Co-op Portal Professional v3