Digital Media and Journalism

It is important to understand that employers hire people, not degrees. The skills and knowledge you develop as a result of your education, as well as in your work and community activities, have the greatest impact on hiring decisions. Listed below are some specific knowledge and transferable skills you will acquire as a result of your university education and your focus on Digital Media and Journalism.

Specific Knowledge Skills

  • Skills to effectively synthesize a volume of information to create a story or message that is understandable, concise, comprehensive and accurate
  • Excellent observational skills enabling the clear interpretation of events and situations with the ability to communicate this information accurately and fairly
  • Perspective required to place information, situations, people in context and communicate a story which includes context and reflects different perspectives and interpretations
  • Ability to grab the attention of a listener/reader and convey information effectively and informatively via different media to different types of audiences
  • Skills in listening, clarifying, questioning, reasoning and responding so as to produce quality information/interviews and gather the most effective and insightful information
  • Awareness of the appropriate use and understanding of language to communicate ideas and information to others who have different levels of literacy and different contextual perspectives
  • Skills to conduct detailed and comprehensive research and select key information to support research and ideas and to ensure consistency and comprehensiveness of information
  • Able to critically analyze and navigate knowledge of contemporary issues and how they relate to journalism including world issues, politics, culture and others and ability to consider these issues during research and writing
  • Recognition of the legal/ethical implications of journalism practice and responsibilities

Valuable Transferable Skills

Information-gathering and Communication Skills

  • The skills required to identify and access a wide range of relevant information and resources
  • The ability to compile and organize facts and information and to comprehend and apply new and/or unfamiliar information to different situations and settings
  • Skills in preparing interesting, creative and informative presentations which target diverse audiences
  • The ability to develop attractive/effective reports, presentations and materials using current technology

Thinking, Planning and Organizational Skills

  • The ability to learn, understand and interpret information and apply knowledge to new situations
  • The ability to set priorities, meet deadlines and effectively plan/manage time, data and resources
  • Problem-solving skills and the ability to make well-reasoned decisions, think creatively and search for, identify and consider all sides of an issue
  • Skills to effectively analyze and interpret a wide range of information and data to discuss, support and/or reject ideas, opinions, reports, theories and proposals

Teamwork and Management Skills

  • Skills enabling you to work effectively as part of a team by identifying your role and contributing, through leading, teaching, motivating and/or encouraging others, to the success of the team
  • An understanding of how to successfully identify, plan and contribute to the goals of a project
  • The ability to oversee, supervise and/or contribute to a project from beginning to end including determining outcomes, planning details, making decisions, assigning roles and completing task

Career Options (Samples Only. Additional education, training or experience may be required.)

Acquisitions Editor
Book Reviewer
Broadcast Journalist
Communications Officer
Community Radio Producer
Community Relations Director
Copy Editor
Documentary Maker
Editorial Project Manager
Fact Checker
Freelance Magazine Writer
Human Rights Worker
Investigative Reporter
Legislative Assistant
Literary Talent Agent/Manager
Media Analyst
Media Interviewer
Media Relations Co-ordinator
New Media Journalist
News Analyst
News Correspondent
News Director
News Service Researcher
Newspaper Reporter
Press Agent
Production Assistant
Public Information Officer
Public Opinion Researcher
Public Relations Specialist
Radio Broadcaster
Script Writer
Speech Writer
Talk Show Host
Technical Writer
Television Broadcaster
Theatre/Film Critic
Travel Writer
Video Game Writer
Website Content Developer

Potential Employers

Advertising Firms/Corporations
Broadcasting Companies
Cultural Organizations
Educational Journals
Entertainment Organizations
Freelance/Self Employment
Government Agencies
Humanitarian Organizations
News Agencies
Non-Profit Organizations
Publishing Companies
Television and Radio Stations

Additional Study

Communication Studies
Cultural Studies

Policy Studies
Public Relations


Canadian Association of Broadcasters                         
The Canadian Association of Journalists                      
Professional Writers Association of Canada                 
Association of Canadian Publishers                             
Small Publishers, Artists and Writers Network             
Newspapers Canada                                                    
Magazines Canada                                                       
The Association of Electronic Journalists                     
Canadian Radio Industry - Content and Job Postings  
Jeff Gaulin's Job Board                                                 
The Canadian Journalism Project                                 
Canadian Public Relations Society                               
Cultural Human Resources Council                              
Charity Village - Canadian Non-profit Sector                

Are you interested in learning first hand about the careers our alumni have successfully pursued? Connect with Laurier alumni through the Alumni Sharing Knowledge (ASK) program. Participating alumni represent a variety of disciplines, careers and industries.

In addition, the Career Centre has compiled Career Profiles from Laurier alumni. Read about their career paths and how their experiences have led them to their current roles.


© 2019 Wilfrid Laurier University - Orbis Career / Co-op Portal Professional v3