Society, Culture and Environment (formerly Contemporary Studies) - A Career Overview

It is important to understand that employers hire people, not degrees. The skills and knowledge you develop as a result of your education, as well as in your work and community activities, have the greatest impact on hiring decisions. Listed below are some specific knowledge and transferable skills you will acquire as a result of your university education and your focus on Society, Culture and Environment Studies.

Specific Knowledge Skills

  • Analytical skills, particularly in assessing and evaluating current problems, issues and trends
  • An understanding of how to apply logic and reasoning to current events and cultural issues
  • The ability to integrate and synthesize complex ideas in a multi-disciplinary context
  • The ability to use contemporary informational resources such as the Internet
  • The skills to research and gather information for the purpose of decision making
  • Communication skills and the ability to use these skills to inform and educate others
  • Awareness of social issues and an ability to use this to understand and anticipate future issues
  • Knowledge of the key components and effects of mass communication on society
  • The application of scientific method to cultural and historical inquiry and interpretation
  • An ability to apply past experiences to current and future events

Valuable Transferable Skills

Information-gathering and Communication Skills

  • The skills required to identify and access a wide range of relevant information and resources
  • The ability to compile and organize facts and information and to comprehend and apply new and/or unfamiliar information to different situations and settings
  • Skills in preparing interesting, creative and informative presentations which target diverse audiences
  • The ability to develop attractive/effective reports, presentations and materials using current technology

Thinking, Planning and Organizational Skills

  • The ability to learn, understand and interpret information and apply knowledge to new situations
  • The ability to set priorities, meet deadlines and effectively plan/manage time, data and resources
  • Problem-solving skills and the ability to make well-reasoned decisions, think creatively and search for, identify and consider all sides of an issue
  • Skills to effectively analyze and interpret a wide range of information and data to discuss, support and/or reject ideas, opinions, reports, theories and proposals

Teamwork and Management Skills

  • Skills enabling you to work effectively as part of a team by identifying your role and contributing, through leading, teaching, motivating and/or encouraging others, to the success of the team
  • An understanding of how to successfully identify, plan and contribute to the goals of a project
  • The ability to oversee, supervise and/or contribute to a project from beginning to end including determining outcomes, planning details, making decisions, assigning roles and completing task

Career Options (Samples Only. Additional education, training or experience may be required.)

Account Executive
Associate Producer (TV)
Brand Manager/Developer
Communications Staff
Community Developer
Community Relations Specialist
Conference Organizer
Consumer Advocate
Corporate Trainer
Cultural Affairs Co-ordinator
Cultural Interpreter
Customer Service Rep.
Development Co-ordinator
Development/Aid Worker
Documentary Researcher
Environmental Spokesperson
Events Planner
Government Officer
Heritage Researcher
Hotel Management
Human Resource Administrator
Immigration Officer
Management Trainee
Marketing Specialist
Media Business Co-ordinator
Media Buyer/Planner
Media Consultant
Media Relations Specialist
Policy Analyst/Developer
Primary School Teacher
Project Co-ordinator
Promotions Manager
Public Affairs Specialist
Public Information Officer
Public Relations Rep.
Retail Sales Supervisor
Sales/Service Representative
Secondary School Teacher
Staff Recruiter
Travel Agent/Tourism
Urban/City Planner
Wedding Planner

Potential Employers

Advertising Agencies
Chambers of Commerce
Communications Departments
Convention Centres
Educational Institutions
Government Agencies/Offices
Hotels/Hospitality Industry
Marketing Firms/Departments
News Media
Non-Profit Organizations
Political Parties
Public Relation Firms
Real Estate Developers
Re-Settlement Offices
Tourism Agencies/Department

Additional Study

City Planning
Consumer Studies


International Association of Business Communicators -
Charity Village – Canada’s non-profit supersite -
Canadian Fundraiser -
International Special Events Society - Canada -
Canadian Public Relations Society -
Heritage Canada The National Trust -
Canadian Tourism Commission -
Canadian Heritage -
Canadian Heritage Information Network -

Are you interested in learning first hand about the careers our alumni have successfully pursued? Connect with Laurier alumni through the Alumni Sharing Knowledge (ASK) program. Participating alumni represent a variety of disciplines, careers and industries.

In addition, the Career Centre has compiled Career Profiles from Laurier alumni. Read about their career paths and how their experiences have led them to their current roles.

This resource is available at the Career Resource Centre.

© 2019 Wilfrid Laurier University - Orbis Career / Co-op Portal Professional v3